Caroline By The Numbers
Over the years, I’ve helped drive measurable growth through strategic marketing initiatives. From expanding our email program to increasing website traffic and engagement, these numbers highlight the tangible results of my work and the value I bring to a growing business.
Results at a Glance
$2,313,049.39 Generated in Revenue Through Meta Advertisments averaging a
6.43 ROAS
$1,750,510.76 Generated in Revenue Through Pinterest Ads averaging a 10.03 ROAS
$7,159,264 Generated in Revenue Through Email Marketing averaging about 28.6% of the Company's Total Revenue
From January 2024 to August 2025, I implemented a strategic shift: moving away from frequent sales and discounts to targeting high-value, repeat customers. This approach prioritized sustainable long-term profitability over short-term revenue growth, focusing limited resources on deeper customer engagement rather than broad awareness campaigns. While this adjustment naturally resulted in changes to reach and impressions, I have successfully leveraged the strategy to promote higher margin products and increase our overall average transaction value.
From 2024 to 2025, Pinterest ad spend was reduced by 63%, yet ROAS decreased by only 9.3%, remaining strong at 7.57 ROAS.. Even with the sizeable decrease in ad spend, the campaign continued to drive significant revenue and high-value conversions relative to spend.
I specialize in designing and executing high-performing email campaigns that drive measurable business results. By pairing data-driven segmentation with compelling creative, I consistently deliver high average order values (AOVs) and strong revenue growth. For example, email revenue grew from $1.24M in 2022 to $2.75M in 2023, making up nearly 40% of total company revenue. Even with market fluctuations, my campaigns and flows continue to generate reliable, scalable returns, solidifying email as one of the company’s most profitable channels.
