Email Marketing
My expertise in email marketing goes beyond simple campaigns; it’s rooted in strategic design and brand continuity.
Using platforms like Klaviyo, I developed a refined segmentation and automation strategy that not only drove a 122% year-over-year increase in email-driven revenue but also ensured every message was a seamless extension of the brand. I am committed to creating visually compelling and on-brand content that resonates with the audience and delivers exceptional, measurable results.
Garden Goods Direct's email marketing has grown significantly since 2022, becoming a much larger part of the business's overall revenue. I've gone from designing one email campaign a week to three campaigns a week.
In 2022, email marketing accounted for $1,244,186, or 12.76% of the total company revenue.
By 2023, email revenue more than doubled to $2,746,556. This massive increase was a key factor in email marketing's contribution to total revenue more than tripling to 39.20%.
While both email revenue and its percentage of total revenue saw a dip in 2024, it still remained a strong contributor at 32.81% of total revenue.
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