Paid Advertising

I develop and oversee comprehensive paid advertising strategies across Meta and Pinterest, turning these platforms into powerful engines for both customer acquisition and retention. By strategically targeting audiences at every stage of the marketing funnel, from broad awareness campaigns to conversion-focused retargeting, I ensure that ad spend is both efficient and impactful. Leveraging detailed audience segmentation, A/B testing, and performance analytics, I craft ad creative and messaging that speak directly to customer motivations and behaviors. Each campaign is built on a foundation of compelling visuals, persuasive copy, and clear calls-to-action, designed not only to capture attention but to inspire action. Beyond execution, I continuously refine campaigns in real time, optimizing based on performance data to maximize ROI and scale results. This approach has allowed me to consistently drive qualified traffic, strengthen customer engagement, and translate ad spend into measurable revenue growth.