Social Media Management

I lead the strategy and execution of our multi-channel social media presence across Instagram, Facebook, TikTok, YouTube, and Pinterest, transforming our platforms into vibrant extensions of the brand that showcase both identity and value. Beyond maintaining a clean, cohesive aesthetic that reflects the ease of gardening delivered to your doorstep, I focus on cultivating communities that feel both inspired and connected. Over the past three years, I have more than doubled our social media following through a combination of data-driven content planning, trend-savvy execution, and visually engaging storytelling. From creating reels that capture attention in the first few seconds to producing evergreen tutorials that build long-term value, I adapt content to suit each platform’s strengths while staying ahead of algorithm updates and emerging trends. By leveraging analytics to guide strategy and consistently experimenting with new formats, I not only drive engagement and awareness but also strengthen the bridge between casual scrollers and loyal customers.