Website & SEO Strategy

I oversee the strategy and execution of website content to ensure it is both visually engaging and performance-driven, serving as a key touchpoint for customer discovery and conversion. This includes refreshing product photos and descriptions to reflect seasonal trends and new launches, curating themed collections with compelling copy that resonates with our audience, and implementing keyword-rich content strategies to enhance organic visibility. I collaborate closely with creative and marketing teams to maintain consistent brand storytelling across the site, while leveraging analytics to identify opportunities for improvement and refine content based on performance. By balancing creativity with strategy, I transform the website into both a powerful sales tool and an inspiring brand destination that attracts visitors, inspires purchase decisions, and strengthens customer loyalty.